Struggling to Get Seen on Pinterest? Here’s What the Algorithm Is Actually Looking For
Apr 30, 2025🎧 Listen to this blog post as a Podcast instead - How the Pinterest Algorithm Really Works (and How to Use It to Boost Sales)
Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.
In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:
✨ What the algorithm actually looks for (spoiler: it’s not followers)
✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.
✨ The biggest mistakes that are secretly killing your reach
✨ How different pin types serve different purposes... from Idea Pins to Rich Pins
✨ How often to post, what to post, and how to make your pins go further
✨ The #1 thing that will help you get more saves, clicks, and traffic over time
If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.
Struggling to Get Seen on Pinterest? Here’s What the Algorithm Is Actually Looking For
If you’ve been pinning your products on Pinterest and wondering why they’re not taking off — or if you’ve avoided Pinterest completely because it feels like one more mystery platform — I’ve got you.
Pinterest is one of the most powerful tools for handmade business owners, especially if you want your content to keep working long after you post it.
But for it to work, you need to know how the algorithm thinks.
In this blog (and this podcast episode), I’m sharing exactly how the Pinterest algorithm works in 2025 and how you can use it to grow your traffic, boost your sales, and get discovered by the people who are already searching for what you sell.
First — What Makes Pinterest Different?
Pinterest isn’t a social media platform. It’s a visual search engine.
Which means:
• People go there with intent — they’re looking for something specific
• Your content doesn’t disappear after 24 hours
• Pins can bring you traffic for weeks, months, even years after you post them
It’s perfect for handmade businesses because people are literally searching for products like yours — gift ideas, home décor, wedding inspiration, baby shower favours, you name it.
You just need to show up in the results.
So, How Does the Pinterest Algorithm Work?
Pinterest’s goal is to give each user the most relevant and inspiring content based on their search habits and activity. The algorithm pays close attention to:
✅ Keywords
Just like Google, Pinterest scans your pin titles, descriptions, board names, and even the text on your images. Using clear, searchable keywords is the #1 way to show up.
✅ Engagement
Pins that get clicked, saved, or repinned are seen as high quality. So Pinterest pushes them out to more people.
✅ Fresh Content
Pinterest loves new content. That doesn’t mean creating brand new products daily — it means uploading new pin images, even if they link to the same product or blog.
✅ Visual Quality
Bright, clear images with clean design tend to perform better. Bonus points if your image includes text that tells the viewer exactly what it’s about.
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