Build a handmade business...
that makes more sales and actually makes sense for you.
...Without guessing what to fix next.
No more changing your Etsy tags every time sales go quiet.
No more saving 97 bits of advice and still not knowing what to do first.
We help handmade sellers work out what’s stuck, what matters now and what can safely stay on the “not today, thanks” list.
Etsy. Websites. Products. Marketing. Sales.
Without the waffle.
BUSINESS ADVICE MADE FOR HANDMADE BUSINESSES
Because you’re not just running the business.
You are the business. 💖
You make the product.
Photograph it.
List it.
Market it.
Pack it.
Post it.
Then answer a message asking whether you can make it bigger, pinker, personalised and delivered by Thursday.
So no.
Advice written for coaches, tech companies and people with a whole marketing department?
Not always that useful.
Handmade Bosses gives makers practical help, clear steps and honest answers.
And sometimes someone to say:
“Stop changing everything. This is the bit we need to sort.”
Does your business currently look a bit like this?
You’ve watched the tutorials.
Saved the posts.
Changed your tags.
Rewritten your bio.
Considered Pinterest.
Considered email marketing.
Considered moving to a cabin in the woods where Etsy cannot find you.
And you still don’t know what’s stopping sales.
You’re not bad at this
You’ve just got too much advice and no clear order.
We help you sort what matters, what can wait and what to do next.
How we help you stop guessing
A quiet week does not mean the whole business is doomed.
It normally means one bit needs attention:
products
traffic
your shop
marketing
or conversion
The trick is working out which one before changing all five.
Step 1
Find the actual problem
Not the first problem your anxious brain nominated at 11pm.
The real one.
Step 2
Pick the next useful step
Not twelve.
Not the whole business.
One job that moves things forward.
Step 3
Build a sales system you understand
Clearer products, clearer shop, clearer marketing.
Less hoping people “just get it”.
Step 4
Build it around real life
Because the plan still has to work when the week goes feral.
HEYYY! I’M STEPH 😀
I help handmade sellers stop turning every quiet week into a full business identity crisis.
I started Handmade Bosses because I was tired of seeing makers handed advice that had absolutely nothing to do with how handmade businesses actually work.
You don’t need more noise.
You need someone to help you work out:
- what’s actually wrong
- what to do next
- what you can stop faffing with for five minutes
That’s what we do here.
Clear advice.
Practical steps.
A gentle shove when you’re massively overthinking it.
Handmade business advice from people who actually understand handmade businesses
From brand-new shops to makers who are selling but cannot work out how to do it consistently.
We help people selling:
jewellery, art, candles, crochet, ceramics, personalised gifts, home decor and gloriously niche things we did not know existed until someone joined.
6,000+
students across our courses
79,000+
podcast downloads
1.7 million+
YouTube views
Whatever you make, you’re not too niche to be here.
What feels stuck right now?
Pick your path!
1️⃣ Path one
I’m starting or sorting the foundations
Your products are ready-ish.
Your shop is open-ish.
Your plan is currently three notebooks and a screenshot folder.
Start here.
How to Be a Handmade Boss Book
A practical guide to turning your handmade ideas into a business that actually makes sense.
Handmade Bosses Success Academy
The full step-by-step roadmap for building your products, pricing, shop, marketing and sales in the right order.
How to Be a Handmade Boss Show
Free podcast episodes and live trainings to help you start, learn and sort one business problem at a time.
2️⃣ Path two
I’m making sales, but they’re all over the place
Some weeks it works.
Some weeks your shop appears to have left the country.
Let’s work out why.
Why Your Etsy Listings Aren’t Selling Yet
The free 72-page guide to the listing problems that could be quietly costing you sales.
Handmade Bosses Success Academy
Work out whether the problem is your products, pricing, listings, traffic or sales path, then fix it properly.
What To Actually Write, so that it sells
Write clearer product listings, emails and sales copy that help people understand why they should buy.
3️⃣ Path three
Marketing is doing my head in
You don’t know what to post.
What to say.
Or how often you’re allowed to sell before everyone gets annoyed.
We can sort that.
Social Media Sidekick
Your monthly plan for what to post, when to post it and what to say, built specifically for handmade businesses.
Email List Kickstart Course + Kit
Set up your email list, create your first sign-up freebie and know what to send.
So Instagram is no longer carrying the whole business on its back.
Handmade Bosses Success Academy
Connect your marketing to the rest of the business, so you’re not posting loads while the sales path behind it is still wonky.
Fancy having a nosey first?
Podcast episodes.
YouTube tutorials.
Free guides.
And a community full of people who understand why one “quick Etsy job” took the entire afternoon.
Need deeper help?
Sometimes you do not need a massive course.
You need to sort your listings.
Fix your Instagram.
Plan the next launch.
Or stop running the whole business from screenshots and scraps of paper.
That’s what the resource shop is for.
Yes, but does any of this actually work?
Fair question.
Here’s what happened when real handmade sellers stopped guessing and started fixing the right things.
