🎧 Listen to this blog post as a Podcast instead -  'The perfect journey' for our HBSA Student Heather

💙 'The perfect journey' for Heather and we want it to be for you too!

💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather's business focuses on providing kits and educational resources to help people learn to knit.

🧶 She's on a mission to remove the misconception that knitting is too difficult by providing all the necessary tools, materials, and learning resources you need.

💪 Heather's advice to new handmade business owners is to "just go for it" and believe in yourself. The worst that can happen is being wrong, which is only an opportunity to learn and improve.

The Perfect Journey — Meet Heather, an HBSA Student Who Proved What’s Possible 

Every handmade business owner has their own journey. But some stories feel so full-circle, so heartwarming, they stop you in your tracks. Heather’s is one of those stories.

She joined the Handmade Business Success Academy (HBSA) with a heart full of ideas and hands full of products — but like many creatives, she felt unsure, overwhelmed, and a little lost in the noise of it all.

But what she did next? It’s something you need to hear.

You can listen to the full podcast episode here, or keep reading for the highlights from Heather’s journey — the kind that just might light a fire under you too.

When Heather Joined HBSA… 

She was already incredibly talented and passionate, but lacked clarity. She didn’t feel fully confident in her niche, and like so many of us, she was constantly second-guessing herself.

Inside HBSA, she didn’t just get a strategy — she got the support, coaching, and tools to finally trust herself and build a business around her unique strengths.

She started small, kept showing up, and took messy action even when things didn’t feel perfect (spoiler: perfection was never the goal anyway).

⛔⛔⛔⛔

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The Game-Changer: Getting Clear on Her Offer 

One of Heather’s biggest wins came from going through our “Signature Product” module — a process that helps you narrow down what you sell, who it’s for, and how to position it so your audience can’t help but say yes.

That clarity helped her stop spinning in circles and start building momentum.

Suddenly, the marketing felt easier. The listings got sharper. Her confidence grew. And so did her sales.

Dream Orders and Real Progress 

Fast forward to now — Heather is receiving dream orders and building a brand that feels like her.

She’s not just making pretty things and hoping people will buy. She’s running a real business with purpose, strategy, and pride.

This isn’t about becoming someone else. It’s about growing into the business owner you were meant to be.

Heather’s journey wasn’t instant, and it wasn’t perfect. But it was real, steady, and hers.

And that’s what makes it powerful.

You Could Be Next 

If Heather’s story resonates with you, it’s because you’re closer than you think.

You don’t need everything figured out. You don’t need a perfect Instagram feed or a full product range. You just need support, direction, and a plan that works for you.

That’s exactly what HBSA is here for.

If you’ve been on the fence about joining, or wondering whether you’re “ready,” this is your sign.

You don’t need to do it all alone. You don’t have to figure it out by trial and error. You just have to take the first step.

Heather, we are so proud of you. Your growth, your wins, your resilience — it’s everything HBSA stands for.

And to everyone reading this: maybe today is the day you start your own “perfect journey.”

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

💰 I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.

✨ Join the HBSA waitlist

✨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place! 

✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.

Love Steph & Team HB xox