'When am I ready to run Etsy ads?' is the question I have been asked quite a lot recently in my Facebook group (join here). 

This blog post is going to answer how to know when your shop is ready to start running Etsy ads. 

1. When you have a few bestsellers

You're ready to start running Etsy ads to shop if you have a few bestselling products. When you have 3 bestselling items, i.e. you have 3 items that sell over and over and over again, run ads on those 3 bestsellers.

Ads tend to work by bumping you up in the search results, so you're essentially paying to jump the queue.

Some Etsy sellers will use Etsy ads to bump their sales if they've had a slow week or they're not making any sales at all. They think that throwing money at the problem will solve it, but it doesn't. This could be because there's something not quite resonating with your target customer with that listing that needs improving first. 

It could be the pictures, the branding, your SEO, the price, or that it's just not the right time of year for your product. You need to optimise your listing before advertising it. You need solid evidence that your listing works, your target market works, and your item is a bestseller for you otherwise you'll just be flushing your money down the toilet.

2. Keep a close eye and increase accordingly

My advice to you if you're just getting started would be run ads on your bestselling items for $1 a day for each item. So if you're advertising 3 bestsellers, then it's $3 a day. If it\s 5 items, then it's $5 a day and keep a close eye on it. 

If something has made a sale from ads, I'll increase the budget for that particular item a little bit more. So, let's say I have an item that is a bestseller for me and I advertise it for $1 a day. It sells the very next day via ads so now I'm going to increase my budget to $1.50 per day, then it sells again, I'll increase it to $2 per day and I gradually increase the budget to give it more momentum. 

Keep an eye on your ads and each week make changes. If a listing isn't doing too well for the last 7 days then I would remove it from ads or reduce its budget. 

BOSS! Do you want to make more sales on Etsy? Then you need to increase your conversion rate! DON'T PANIC! I'm going to explain exactly how to do that in my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate 🙌🏻

Click the button below and save your seat!

3. Budget for ads

I've seen some great success from budgeting for my ads, and it's something I would recommend for you to try.

When I do my business budget each month where I check how the business did last month, and how much profit I made, I put aside some of that profit for my ads. I recommend that you put aside some money that you have earned and use it as your ads/ marketing budget for the month coming. 

Let's say your budget is £50 for the month (do not increase this over the month), you'll find that you're a lot more savvy with it. If you put endless money in it, then it's not really a budget, it's just money. Make sure you budget for your ads/ marketing and then review it at the end of the month. 

If you want to go deeper here, put your prices up for your items by a £1 each, and then for every one of them that sell put that £1 aside to be your ads budget for the next sale of that item. Immediately you are charging the ads budget to the customer which is a super savvy business move. 

If you'd prefer me to visually teach you this blog post, then you can watch it HERE.

🥳 Do you want to learn more? 🥳 

We’ve got loads of resources to help you scale your handmade business:

1️⃣ ✨Are you starting a new business? Here's my best resources:👉 Start here  🏃

2️⃣ ✨Want to be visible and get more traffic? Here's my recommendations: 👉Get seen👀

3️⃣ ✨Ready to grow your business? Here's your to-do list: 👉 Grow here 📈

👇🏻👇🏻 Choose your own adventure with these resources 👇🏻👇🏻

✨ My book “how to be a handmade boss” is like a super intensive course on getting your first sales (plus, it’s a book/workbook hybrid!) 👉  Find out more here

✨ The Shop Doctor - Shop not doing so great? Getting views but no sales? No views at all? Overwhelmed with it all? Check out the shop doctor: 👉 Join here

✨ My FREE masterclass on how to increase your Etsy conversion rate. It's the KEY thing most Etsy sellers miss when trying to make more money and get more sales in 7 days. 👉 Join here

✨ Chart-topping podcast it's an unfiltered and honest view about what it takes to grow a handmade business 🎧 Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style episodes to grow your handmade business on Etsy, your own website and beyond  👉 Listen here

✨ Our Monday Momentum Lives You'' find me in my Facebook group most Mondays for coffee chats & mini workshops to help you make more money from your handmade business! You can see our upcoming events here: 👉 See future events here

✨Our YouTube channel is full of hundreds of super informative videos, with help and advice you can put into action straight away .📺

✨ More Blog Posts - Don't forget to check out more blog posts from Handmade Bosses 🖥️

✨  Instagram is where you need to be for top tips, and behind the scenes sneak peeks into how I run my 6 figure business 💙 Be sure to follow us for announcements of new videos, workshops, content and more.