π€³ π€ What is a social media home hub and how do you find yours? π»
Nov 26, 2024π§ Listen to this blog post as a Podcast instead: #26 - What is a social media home hub and how do you find yours?
π In this episode of the 'How to Be a Handmade Boss' podcast, Steph introduces the concept of a social media 'home hub' for marketing your handmade business.
β‘οΈ Addressing the overwhelm and reluctance towards social media, Steph explains the importance of having a dedicated platform for nurturing your audience.
π How to choose the right social media platform based on target markets demographics, personal preference, and ease of use.
π Steph also shares practical strategies to control your social media experience by curating your feed and staying relevant while building brand loyalty.
π The episode emphasises the significance of focusing on one social media platform to build deeper connections by nurturing your customers and enhance business success.
π Links also mentioned in this podcast '#20 - Handmade business sales dropped? WTF is going on!?' https://www.buzzsprout.com/2354025/15196597
π Sprout social https://sproutsocial.com/
Finding Your Home Hub: A Guide for Handmade Business Owners
The world of handmade business can be challenging, especially when it comes to monetising your passion. If you’re feeling overwhelmed by the thought of social media marketing, you’re not alone. Many artisans recoil at the idea of promoting themselves online, but understanding and utilising a "home hub" can transform your approach to social media and help you thrive in your handmade business.
What is a Home Hub?
A home hub is a term I coined to describe the primary social media platform or online space where you engage with your audience outside of your sales channels. It’s the place where you can nurture relationships, build trust, and showcase your unique offerings.
Why You Need a Home Hub
Every business, including handmade businesses, needs a space to keep in touch with customers, share updates, and cultivate a community. Here’s why having a home hub is essential:
- Builds Trust: Engaging consistently with your audience fosters a sense of familiarity and reliability.
- Nurtures Relationships: Regular interaction helps potential customers feel valued, increasing the likelihood of sales.
- Showcases Your Brand: A home hub allows you to present your brand’s personality, values, and creative process, setting you apart from competitors.
Overcoming Social Media Overwhelm
Many artisans really don't like social media and try to avoid it at al costs - mainly to its perceived negativity and overwhelming nature. However, avoiding social media can lead to missed opportunities. Here are some strategies I use to navigate the social media landscape effectively:
- Curate Your Feed: Limit your exposure to negativity by muting or unfollowing accounts that drain your energy. Focus on content that inspires you and aligns with your business goals.
- Engage Selectively: Be mindful of how you react to posts and comments. Avoid engaging with toxic content or accounts designed to provoke a reaction.
- Choose Wisely: Select a single platform that you enjoy and understand, rather than spreading yourself thin across multiple channels.
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Choosing Your Home Hub
When selecting your home hub, consider the following criteria:
- Personal Enjoyment: Choose a platform you enjoy using in your personal life.
- Target Audience Presence: Ensure your target audience frequents that platform.
- Familiarity: Opt for a platform you know how to navigate comfortably.
Insights on Social Media Platforms
According to data from Sprout Social, different social media platforms cater to various demographics:
- Ages 18-29: Snapchat, TikTok, Instagram
- Ages 30-39: LinkedIn, X (formerly Twitter), Snapchat
- Ages 40-49: LinkedIn, Facebook, X
- Ages 50-59: Facebook, LinkedIn, Pinterest
By understanding these demographics, you can better assess which platform aligns with your target audience.
Benefits of a Focused Approach
Focusing on one home hub offers several advantages:
- Stay Relevant: It’s easier to keep up with trends and changes on a single platform.
- Streamlined Customer Service: Monitoring customer inquiries is more manageable when you only have one platform to oversee.
- Enhanced Brand Loyalty: Concentrating your efforts helps build a loyal community rather than spreading your audience thin.
- Simplified Communication: Providing a single point of contact makes it easier for your audience to know where to find you.
- Easier Reputation Management: Addressing any issues or negative feedback is simpler when you’re focused on one platform.
- Efficient SEO Efforts: You can concentrate your SEO efforts on one platform, making it easier to master its algorithms.
Conclusion: Your Home Hub Awaits
Finding your home hub is a crucial step in building a successful handmade business. By choosing a platform that resonates with you and your audience, you can create meaningful connections and foster a loyal customer base.
Remember, the world needs your unique creations, so keep crafting and stay inspired!
Love Steph
xox
π₯³ Do you want to learn more? π₯³
We’ve got loads of resources to help you scale your handmade business:
1οΈβ£ β¨Are you starting a new business? Here's my best resources:π Start here π
2οΈβ£ β¨Want to be visible and get more traffic? Here's my recommendations: πGet seenπ
3οΈβ£ β¨Ready to grow your business? Here's your to-do list: π Grow here π
ππ»ππ» Choose your own adventure with these resources ππ»ππ»
β¨ My book “how to be a handmade boss” is like a super intensive course on getting your first sales (plus, it’s a book/workbook hybrid!) π Find out more here
β¨ The Shop Doctor - Shop not doing so great? Getting views but no sales? No views at all? Overwhelmed with it all? Check out the shop doctor: π Join here
β¨ My FREE masterclass on how to increase your Etsy conversion rate. It's the KEY thing most Etsy sellers miss when trying to make more money and get more sales in 7 days. π Join here
β¨ Chart-topping podcast it's an unfiltered and honest view about what it takes to grow a handmade business π§ Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style episodes to grow your handmade business on Etsy, your own website and beyond π Listen here
β¨ Our Monday Momentum Lives You'll find me in my Facebook group most Mondays for coffee chats & mini workshops to help you make more money from your handmade business! You can see our upcoming events here: π See future events here
β¨Our YouTube channel is full of hundreds of super informative videos, with help and advice you can put into action straight away .πΊ
β¨ More Blog Posts - Don't forget to check out more blog posts from Handmade Bosses π₯οΈ
β¨ Instagram is where you need to be for top tips, and behind the scenes sneak peeks into how I run my 6 figure business π Be sure to follow us for announcements of new videos, workshops, content and more.
