🎧 Listen to this blog post as a Podcast instead:#43 - Unlock Effortless Social Media Growth: Proven Strategies that Work

📈 Have you been posting on social media and feel like everyone else is growing, except you?

☺️ I'm going to share exactly what you need to do to grow on social media the easy way. Tried and tested by myself in a way that doesn't take over our lives and isn't overwhelming.

🛍️ Getting sales on social media is a number game and one where we don't need to please everyone. So, stop being vanilla and be authentically you.

📍 I'll teach you the easy strategy to help you create the best social media for your target market.

Unlock Effortless Social Media Growth: Proven Strategies for Handmade Businesses 

Ever feel like growing your social media is a never-ending battle? Like no matter what you post, the algorithm just isn’t on your side? You’re not alone! But what if I told you that social media growth doesn’t have to be exhausting?

In our latest blog, we’re diving into proven strategies to grow your social media effortlessly—without burning out, feeling overwhelmed, or spending hours glued to your phone.

So, grab a cup of tea (or coffee if you’re in hustle mode ☕), and let’s break down exactly how to grow your handmade business on social media with ease.

1. Know Who You’re Talking To (And Speak Their Language!) 

The biggest mistake handmade business owners make on social media? Trying to talk to everyone. 

Here’s the deal: Not everyone is your ideal customer—and that’s a GOOD thing! Instead of shouting into the void, focus on connecting with the right people—the ones who truly love what you do.

Ask yourself:

🎯 Who is my dream customer? (Busy mums, eco-conscious shoppers, adventure lovers?)

🎯 What do they care about? (Sustainability? Unique gifts? Handmade quality?)

🎯 How do they talk? (Are they fun and casual or professional and elegant?)

Once you really understand your audience, you can create content that speaks directly to them—making your posts more engaging, more relatable, and more effective. 

💡 Pro tip: Instead of guessing, ask your current customers what they love about your brand. Their answers will give you golden insights for your content strategy!

2. Be Consistent (But Make It Easy on Yourself!) 

We’ve all been there—posting every day for a week, getting exhausted, and then disappearing for a month. (Oops! 🙈)

But here’s the truth: You don’t need to post every day to grow. What really matters is consistency.

✅ Choose a schedule that works for you. (3x per week is better than daily burnout!)

✅ Batch your content—spend a few hours planning & creating posts in advance.

✅ Repurpose your content! Turn one idea into a post, a reel, and a story.

💡 Pro tip: Not sure what to post? Use a simple formula:

📌 30% behind-the-scenes (show your process, workspace, or packaging!)

📌 30% customer love (share reviews, testimonials, or user photos)

📌 30% product highlights (but make it engaging—not just “buy this!”)

📌 10% fun & personal posts (connect with your audience on a human level)

This way, your feed stays balanced, engaging, and authentic—without the stress.

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3. Let Your Data Guide You (Instead of Guessing!) 

If you feel like nothing is working, don’t panic—your analytics will tell you what to do!

🔎 Check your insights (on Instagram, Facebook, or Pinterest) to see what posts people engage with most.

📊 Look for patterns—do people love your behind-the-scenes reels? Your product close-ups? Your funny captions?

🎯 Do more of what’s working! 

Social media growth isn’t about luck—it’s about strategy. By paying attention to what your audience loves, you can create more of the content that actually drives engagement and sales. 

💡 Pro tip: Set aside 15 minutes each week to review your analytics and tweak your strategy. That’s it! Simple, right?

4. Build a Community (Not Just a Following!) 

Social media isn’t just about numbers—it’s about connection. 

Think about the brands you love. Do you follow them just because they post pretty pictures? Or because you feel connected to them? 

The same goes for your handmade business! Your goal shouldn’t just be more followers—it should be more relationships.

💬 Reply to every comment & DM (yes, every single one!)

💡 Ask questions in your posts—get people talking!

🎉 Celebrate your customers—share their photos & stories!

When people feel valued, they stick around. And when they stick around, they become loyal customers.

💡 Pro tip: Treat your followers like friends—because they are! Share your journey, your struggles, and your wins. The more human you are, the more people will connect with your brand.

5. Collaborate & Get in Front of New Audiences 

Want to grow faster without running ads? Try collaborations! 

Think about it—your ideal customers are already following other brands they love. Why not team up and introduce each other’s audiences to something new?

🤝 Partner with another handmade seller for a giveaway.

📢 Do an Instagram live with someone in your niche.

💌 Swap shoutouts with a business that complements yours.

Collabs are a fun, natural way to get in front of new potential customers—without feeling salesy.

💡 Pro tip: Look for businesses with a similar audience but different products (e.g., if you sell handmade candles, collab with a bath and body brand). Win-win!

The Key to Effortless Growth? Work Smarter, Not Harder! 

Growing your social media doesn’t have to be exhausting. By focusing on connection, consistency, and collaboration, you can create sustainable growth without stress.

And remember—you don’t have to do everything at once. Pick one or two strategies from this list and start there. Small, consistent steps lead to BIG results!

Final Thoughts 

Social media shouldn’t feel like a full-time job—it should be a tool that helps you connect with customers and grow your business. 

So, take a deep breath, pick a strategy that excites you, and start implementing it today. You’ve got this! 💪💛

Which of these strategies are you most excited to try? Let me know in the comments—I’d love to hear from you! 💬✨

Love Steph xox

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

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✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.

Love Steph & Team HB xox