🎧 Listen to this blog post as a Podcast instead: #34 - "A year ago I was listing something on Etsy, finding it wasn't selling and having a panic attack" HBSA student Tara's honest conversation about her business then and now

From Passion to Profit: A Journey into the Handmade Business World

Welcome back to the How To Be A Handmade Boss blog! In this episode, we dive into the inspiring journey of Tara from Fabric Sewn Beautiful, who has beautifully combined her love for the Regency era with her passion for creating lavender gifts. If you're looking to monetise your handmade creations, this post is for you!

Meet Tara: The Creative Mind Behind Fabric Sewn Beautiful

Tara is the owner of Fabric Sewn Beautiful, where she crafts exquisite lavender gifts inspired by the Regency era—think Jane Austen and Bridgerton vibes. Her creations are designed to evoke memories and feelings of nostalgia, making each gift a unique sensory experience.

Why the Regency Era?

Tara's fascination with the Regency era stems from its romanticism and simplicity. She wants to transport people back to a time of elegance, where every gift carries a scent that sparks memories. Tara shares:

“Every time I see my gifts and others see my gifts, they go, ‘Oh, that reminds me of that,’ and then you smell it and you’re right back there.”

 

The Art of Lavender Gifts

Tara specialises in various lavender-infused products, including:

• Pocket Hugs: Small, hand-held lavender sachets for stress relief.
• Wardrobe Fresheners: Scented sachets that keep your clothes smelling fresh while warding off moths.
• Organza Bags: Perfect for weddings, filled with personalised scrolls.
• Dream Pillows: Embroidered pillows filled with lavender, designed to soothe and calm.

Inspired by the Classics

Tara's work has been influenced by the resurgence of interest in Regency-era culture, especially after shows like Bridgerton. She aims to bring that romanticism into people's lives through her creations.

The Journey to Finding Her Niche

Initially, Tara began her sewing journey by making gifts for children, learning the ropes through trial and error. However, she eventually realised her passion lay in creating gifts for adults, particularly those that incorporate lavender for stress relief.

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Embracing Change and Growth

Tara reflects on her journey:

“I’ve got a little design book as well, and looking back on that, I can kind of see my journey of where I’ve changed my mind here and there and everywhere.”

 

The Impact of the Handmade Bosses Community

Tara found her way to the Handmade Bosses Academy (HBSA), where she gained invaluable insights and support. She credits the community for boosting her confidence in pricing her products and understanding her worth as a creator.

Key Takeaways from the HBSA

• Confidence in Pricing: Tara learned to value her time and creations.
• Supportive Community: The group provided encouragement during tough times.
• Networking Opportunities: Connecting with like-minded individuals helped her grow.

Craft Fairs: The Learning Experience

Tara shares her early experiences with craft fairs, noting that they were not always successful. She learned that targeting the right audience is crucial.

Tips for Craft Fair Success

• Know Your Audience: Choose craft fairs that align with your target market.
• Niche Down: Focus on a specific product rather than offering too many options.
• Market Research: Use craft fairs as an opportunity to understand customer preferences.

The Magic of Personalised Gifts

One of Tara's standout products is a square lavender bag that fits perfectly in the palm of your hand. This charming little sachet is filled with lavender and features a personalised strip across the middle, making it an adorable gift for friends and family. Tara describes it as:

“It’s also got a little button as well, the pocket hugs, because I always think it's good to have a little option of texture when you're feeling between your fingers.”

 

These little details not only enhance the sensory experience but also make the gift feel special and thoughtful.

Why Personalisation Matters

Personalised gifts, like Tara’s lavender bags, are perfect for special occasions such as Christmas. They show thoughtfulness and care, making them a delightful surprise for loved ones.

Balancing Business and Family Life

One of the significant changes Tara has experienced in her journey is achieving a better work-life balance. By shifting her focus from craft fairs to selling in local shops and online, she has regained precious time with her beautiful family. The things that are truly important. I hope you've enjoyed todays blog and an insight into the world of a Handmade Boss!

Love Steph xox

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

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Love Steph & Team HB xox