The Handmade Bosses NEW Brandathon challenge is our 1-week to a brand that makes your business magnetic đ§˛đ§˛
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A brand is just a logo & pretty fonts... right?!
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WRONG! â
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When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.
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They're selling the BRAND â
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In short... Your business' worth & value is all in the brand.
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And we're going to show how to create a magnetic brand people simply can't resist in ONE WEEK đŞ
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Can't make it live? There will be replays & homework you can catch up on & still participate in this brand-new, once-a-year challenge!
Welcome Wagon Call
10th March 1pm UK time
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𧲠Download your workbooks & get the alllll important links you need
𧲠I'll set your first homework of the Brandathon challenge
đ§˛Â We'll prime ourselves to get ready for the challenge coming up this week!
Discover your brand identity
17th March 1pm UK time
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𧲠We're going to deep dive into understanding what your brand motivation actually is
𧲠Then we'll spend time identifying your core brand values (AKA what your biz is all about!)
 đ§˛Â And we'll end the session getting into the nitty gritty of who your audience really is
Position your brand
19th March 1pm UK time
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𧲠Together, we'll be conducting a deep competitor analysis
đ§˛Â We're going to dig into your brand's personality (what makes your brand tick?!)
đ§˛Â You'll leave this session after crafting your USP (unique selling proposition)
Create your visual & verbal branding
21st March 1pm UK time
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đ§˛Â Practise your brand voice so you can easily create content that is immediately identifiable as YOURS
𧲠Work on creating a strong visual identity through a group brainstorm